InTuneHealth New-To-Medicare Multi-City Campaign
The Background
IntuneHealth is a value-based healthcare provider designed specifically for adults who are new to Medicare. Their model aligns physician incentives with patient outcomes, prioritizing prevention, accountability, and long-term wellness.
The brand launched in Florida in October 2022 within a highly competitive healthcare market. To stand out, IntuneHealth positioned itself around proactive, prevention-focused care supported by a premium, service-oriented experience. Offerings include same-day appointments, welcoming centers, at-home visits, virtual care, and 24/7 access to a care team.
The Campaign
The campaign messaging communicated a clear promise: patients have a dedicated healthcare partner who takes responsibility for their wellbeing and supports them through this important life transition.
The Target Audiences
Active and social older adults living independently in Ft. Myers and Pembroke Pines, FL who are regular users of technology and may manage 1-2 medical conditions.
The Creative Concept: It’s How You Do Better
The Results
Over the course of the campaign, marketing qualified leads (MQL) by month increased steadily, nearly doubling monthly MQLs after five months. Digital platform cost per click remained incredibly low across the campaign, at around $1.95 across the campaign.
On Facebook/Instagram, we reached about 455,800 people an average of 12x, bringing in leads at an average CPL of $47.63 and over 6,600 leads.
We also brought in an average CPL of $82.22 on google search with a 6.81% CTR and 15.99% conversion rate.
Google display network was also a successful platform for bringing in MQLs bringing in the second-best MQL rate behind Facebook.
We saw brand Searches increase after beginning awareness marketing on CTV, YouTube, audio, and billboards, as well as increased MQLs across Q3.
Marketer: ChenMed
Agency: Sensis
Role: Strategic Planner @ Sensis