The Nguyen-ing Strategy is a brand and creative consultancy built to help brands win in their category. We partner with organizations across diverse markets to unlock growth through sharp strategy and bold creative thinking.

Founded and led by Hieu Nguyen, the consultancy combines a decade of agency and client-side marketing experience with a strong educational foundation in brand strategy and marketing from Longwood University (BSBA) and VCU Brandcenter (MS). His work extends across QSR, CPG, retail, banking, sports, airlines, healthcare, spirits, nonprofit, telecommunications, higher education, transportation, and entertainment — bringing a broad yet nuanced understanding of how brands compete, connect, and scale.

Our philosophy is simple: winning is a team sport. We develop strategies that power bold, innovative creative. We do this by harnessing advanced technology while building trusted, collaborative partnerships. Because great work doesn’t begin with deliverables, it begins with relationships and understanding — your business, your team, your market, and the game you’re playing.